Quantitative VS qualitative market research: Which method is best for you?
Whether you want to develop a custom application or bring a transformation in one of the business operations, you must do solid market research. There are two types of research - qualitative and quantitative market research . Both are directed to reveal different information and data about the business or the subject under test. However, they yield maximum results with accuracy and precision only when the methods are used in conjugation. But sometimes, you may have to use a single research method only. In this case, you should know the differences between them. This will help you choose the best method to yield the desired result without any further hassle. Keeping this in mind, we have explained the differences between qualitative and quantitative market research. What are quantitative research and the types? Quantitative market research aims to get certain and definitive answers to the most crucial questions. For example, if we consider a retail business, it can conduct quantitative...